How 'bout them jeans?

Have you heard us buzzing about our selvedge denim for men?  The coolest denim in the Okc Metro?  The jeans that you DON'T wash?  Everything you ever wanted to know 'bout them jeans you can find right here!

Let's get started with the basics:

Selvedge by definition-"the edge of woven fabric finished so as to prevent raveling, often in a narrow tape effect, different from the body of the fabric” (source: dictionary.com).  Selvedge or "self edge" is proof that the jeans are legit.  Flip them over at the bottom and see for yourself!  Below is an example:



Below is a "shuttle loom", a wooden loom from which selvedge denim is made.  This is a process that has been around since the 1800's in Japan.  Haven't heard of it?  This is why; in the 1950's there became such a high demand for jeans, mostly because of punk kids rebelling and listening to rock music, that Levi's took initiative to make some big bucks. That is when the manufacturing process became faster, more efficient, and jeans were now mass produced (this is how most of our jeans are made today).



Denim Washes- Selvedge denim will most commonly be found in a "raw wash".  We don't want to confuse you, but it is possible that denim can be a raw wash and not be selvedge.  A raw wash simply means that it is unprocessed denim, or denim in its natural state (untreated).

Dyeing Process- The reason why selvedge denim fades the way it does is because of a process called "rope dyeing".  There are two types of dyeing; rope dyeing and vat dyeing.  Most of the time your jeans will have been vat dyed.

• Vat Dyeing- The yarns are shocked and the dye quickly penetrates to the core of the yarn.
• Rope Dyeing- The yarns are dipped several times (30ish) and in between each 'dip' they are allowed  to dry.  This builds up layers of colors.

In rope dying, the yarns are not left in the dye baths long enough to absorb the color at the core.  This is why after time, the selvedge jeans will gradually fade, and why your massly produced jeans pretty much keep their color. 

How to wear them:
Hard!  Wear them hard.  Roll in dirt, do squat thrusts, jump up and down, wear them every day, and most importantly, DON'T WASH THEM!  At least not for a year, you can wash them sooner if it is killing you...but a full year will make them optimal.  The more you do in these jeans, the more customized and cool they will become. 

When you first take your jeans home they will feel really stiff and they will look like this:
You might first even question why you purchased jeans that were so dark and stiff.  But soon you will notice the gradual changes.  Over time, the denim breaks down, loosens up, and fades.

 "Whiskers" will form around the thigh area :

Whatever you put in your pocket will have its own memoir:

And "honeycombs" will form behind the knees:

We realize that was a lot of info to pack into one small blog- so take a deep breath and absorb.  Basically, here is what you need to know:

1. Unlabeled carries selvedge denim by the Unbranded brand
2. The jeans come in a skinny and a straight fit
3. They cost $78.00 (exceptionally affordable)
4. The longer you wear them without washing them, the cooler they look

(Works Cited: Dictionary.com, Wikipedia, Unbranded brand, Rawrdenim.com)