Thursday, October 20, 2011

Shop here not there!

We are going to give you some awesome reasons as to why you should spend your hard earned dollars at Unlabeled, rather than at a big box chain retailer.  First of all, without getting too political, when you shop locally it is kind of like recycling your money.  The sales tax that is charged goes back to the city to fund projects such as; rebuilding roads and education.  Often times when shopping online, you may not have to pay a sales tax... it is actually quite a big debate right now.

A lot of big chains will say they emphasize customer service, but the truth is they have so much overhead they usually don't fork over the cash to pay enough employees to cover the sales floor.  Yes, it is smart to be conservative with the business dollar, but, it is also crucial to have more than 2 employees in a 7,000 sq ft space.  (This extensive knowledge on the topic comes from 7 years of retail experience) ;) Bottom line, we will give you very personalized customer service!

Now, let's discuss 'outlet malls'.  The fact that Oklahoma recently obtained an outlet mall is fantastic.  We totally appreciate having one here, it is a great sign of growth during an economic time when other states are truly struggling.  Indeed, no one likes to pass up a great deal, but there is a catch!  Outlet stores sometimes obtain last seasons merchandise, but they also have their own brand.  For instance; store XYZ is a really reputable brand at a very high end mall.  XYZ outlet is selling last years sweaters which were originally sold at the high-end XYZ store.  These sweaters were marked down on clearance, and still after the holiday season they remained on the racks (for whatever reason; awkward fit, too bright, too itchy, etc.).  Next to last year's sweaters XYZ is selling a brand new sweater, made specifically for the XYZ outlet store.  What is tricky about it, is the outlet malls create this 'illusion' of a really great deal, and sometimes you do get a great deal, but sometimes the stores will use the image-branding of the high-end store to promote the lower-quality sweater.   

Does that make sense?  Here's a recap:
High-end XYZ store gives last years merchandise to its sister store XYZ outlet.
XYZ outlet re-sells merchandise for a higher price than what it was on sale for at high-end XYZ
XYZ outlet also sells sweaters that are produced with lower quality construction & fabrics but can charge more because of its reputable image.

The above sums up why you should choose Unlabeled over big-box stores, but why should you choose Unlabeled over other local stores?

Well, that is totally up to you!  We think we have really cool stuff.  We feature a lot of local artists and 90% of our men's tee's were made in the USA.  Even if it wasn't made in the USA, we still have quite a few items that were fairly traded, organic, or handmade.  See you soon! :)

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